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About Us

Charlye & Co was established in 2019 in dreams of empowering the local community and youths. Charlye & Co. consist of a fashion eCommerce and a media outlet called "Girls Unite" where we share stories of inspiring young women.

Charlye & Co. believes in giving back to the local community. We regularly partner with local non-profit organisations to raise funds and awareness for their respective causes. In 2020, we launched a campaign to fundraise for the fight against the Australia Bushfire and our #SGUnited Information Bank, a database of small businesses and freelancers to encourage people to support local during the COVID-19 Pandemic.

Charlye & Co. believes in the concept of self-love and creates a community where young women can showcase their talents under our #Charlyefamily initiative.

Our Team

Charlye & Co. CEO Lihui

Lihui (Founder & CEO)

Coming from a family of entrepreneur, Lihui is an aspiring entrepreneur. She is enthusiastic and passionate in everything she does. Lihui is interested in media, design and technology. 

Lihui is currently a student at the National University of Singapore (NUS). She is a member of NUS Entrepreneurship Society.  She was also selected to be on NUS Overseas College Programme, an internship programme focused on entrepreneurship with notable alumni startups like Carousell and Shopback.

Apart from Charlye & Co., she does marketing, graphic and web designing and UI/UX for startups. 

Read about Lihui's dream for Charlye & Co

Lixin (Chief Design Officer)

In charge of marketing collaterals on Charlye & Co., Lixin is a Chemical Engineering Diploma student at a local polytechnic. 

Apart from designing, Lixin does freelance translation works.