Free tracked delivery above $40

SG55: Food For Singapore

National Day is around the corner, what's a better way to celebrate our country's 55th than by giving back to the community?

Food is a big part of Singapore's culture: we forge memories with family over nasi lemak at hawker centres, hang out with friends over prata at the nearest kopitam, bond with our colleagues over wanton mee. Food is also essential for survival because we need food to go about our daily routines. However, not everyone is as fortunate and some people struggle to put food on their plate.

Therefore, this National Day, Charlye & Co. will be partnering with other small businesses in the Fashion Retail Industry to raise funds for Food from the Heart. These businesses will be donating a portion of their sales towards this fundraiser.

Join us this National Day by supporting our business partners or donating to this fundraiser. Let's work towards a Singapore where everyone has sufficient food to be healthy and active!

Charlye & Co. is featured as an Engagement Advocate of NDP 2020. We also partners Retail for Good, a collaborative initiative by NVPC's Company of Good that aims to bring stakeholders in the retail and e-commerce space together to make doing good a part of daily encounters.

Charlye & Co. SG55: Food for Singapore Fundraising


How can I contribute?

  1. Support our businesses partners!
  2. Purchase from Charlye & Co! We are also donating 20% of all sales to the fund!
  3. Donate to the fundraiser at!
  4. Join as a business partner by filling up our form!

    Charlye & Co. Fundraising on

      What is Food From the Heart?

      Food from the Heart is a charity founded in February 2003 by Singapore-based Austrian couple Henry and Christine Laimer, who were inspired to channel surplus food from bakeries to families in need after they read an article about bread wastage.

      Today, Food from the Heart is Singapore's foremost independent food charity with IPC status that makes a tangible and meaningful contribution to fighting hunger through bread rations and food packs, and bringing joy through the distribution of toys and birthday celebrations. With the support of donors, food industry partners and more than 10,000 volunteers, Food from the Heart made a difference to the lives of 44,600 people throughout Singapore by distributing S$6.2 million worth of food in 2019.

      Our Business Partners